Marketing Strategies
Promotion:
Clarksburg promotional strategies will include the production of business cards and catalogues/portfolios for the public to have visual representation of our work. Clarksburg aims to participate in tradeshows as well as local events and festivals. Our company website will be an online representation of our portfolios, contact information, along with a current events calendar. Clarksburg will also rely heavily upon cross promotions. Our affiliations with real estate agencies and contracting companies will help further establish a client base. Networking will be crucial, as Clarksburg Interiors’ affiliations are the main unique advantage. Branding is especially important and so money will be invested into the designing of our logo and brand representation. Clarksburg will also entertain the ideas of having workshops or specialty classes within the loft space, to further promote the use of Clarksburg representative’s talent.
Stimulate Target Market:
In order to stimulate our target market Clarksburg intends to rely upon our affiliations with other reputable companies i.e., real estate agencies and construction companies. We could offer discounts on selected product lines or limited time offers in which we could lower out gratuity rates. Our in house classes would be a great way to get potential clientele interested in design and visit our loft space and our representatives/designers.
External Trends
According to Service Canada, an increasing number of households are hiring interior decorators and designers. With both spouses at work full time, the amount of work for interior decorators and designers increases. Service Canada believes that “given the relatively positive economic outlook, the demand for interior decorating and design should rise in the coming years” (Interior Designers, 2012)
Product:
Our products will include materials required to complete a home renovation. Everything from flooring, cabinetry, storage solution, to hardware, we will help and guide the home owner through the selection and renovation process. We will monitor construction and offer guaranteed certified structuring. Clarksburg will be offering consultations, as well as DIY classes and access to exclusive design products.
Clarksburg promotional strategies will include the production of business cards and catalogues/portfolios for the public to have visual representation of our work. Clarksburg aims to participate in tradeshows as well as local events and festivals. Our company website will be an online representation of our portfolios, contact information, along with a current events calendar. Clarksburg will also rely heavily upon cross promotions. Our affiliations with real estate agencies and contracting companies will help further establish a client base. Networking will be crucial, as Clarksburg Interiors’ affiliations are the main unique advantage. Branding is especially important and so money will be invested into the designing of our logo and brand representation. Clarksburg will also entertain the ideas of having workshops or specialty classes within the loft space, to further promote the use of Clarksburg representative’s talent.
Stimulate Target Market:
In order to stimulate our target market Clarksburg intends to rely upon our affiliations with other reputable companies i.e., real estate agencies and construction companies. We could offer discounts on selected product lines or limited time offers in which we could lower out gratuity rates. Our in house classes would be a great way to get potential clientele interested in design and visit our loft space and our representatives/designers.
External Trends
According to Service Canada, an increasing number of households are hiring interior decorators and designers. With both spouses at work full time, the amount of work for interior decorators and designers increases. Service Canada believes that “given the relatively positive economic outlook, the demand for interior decorating and design should rise in the coming years” (Interior Designers, 2012)
Product:
Our products will include materials required to complete a home renovation. Everything from flooring, cabinetry, storage solution, to hardware, we will help and guide the home owner through the selection and renovation process. We will monitor construction and offer guaranteed certified structuring. Clarksburg will be offering consultations, as well as DIY classes and access to exclusive design products.